1934: Pretzels, the Gotham Goat That Graced the Bock Beer Posters » Bock Beer Goat Poster

Before and after Prohibition, bock beer was a favorite ale that was available for only a short time every year around March and April (hence, it was call the Easter beverage). A goat was always featured in bock beer posters.

Before and after Prohibition, bock beer was a favorite ale that was available for only a short time every year around March and April (hence, it was call the Easter beverage). A goat was always featured in bock beer posters.

Before and after Prohibition, bock beer was a favorite ale that was available for only a short time every year around March and April (hence, it was call the Easter beverage). A goat was always featured in bock beer posters.