William Davis Hassler taking a "selfie" in 1913. New-York Historical Society
William Davis Hassler taking a “selfie” in 1913. (He looks a bit like the actor David Craig–what do you think?) New-York Historical Society

I once wrote about Buzzer, the most photographed cat in America during the early 1900s. I think I have just stumbled upon the second most photographed cat during that same time period: Reddy, the ginger cat of New York City photographer William Davis Hassler.

Like Buzzer, Reddy and his four-legged siblings Peaches and Bounce lived in Manhattan during the second decade of the 20th century.

Reddy, Bounce, and Peaches didn’t pose for glamor shots with beautiful women of stage and screen like Buzzer did, but they did feature prominently in many Hassler family photos. Reddy appears in most of the family photos; apparently he was not photo-shy at all.

William Davis Hassler

William Hassler was a prolific commercial photographer who documented New York City buildings, people, and streets during the early 1900s. Working for a vast array of employers, including real estate auction house Joseph P. Day, postcard companies, construction companies, electric companies, and magazines, Hassler took thousands of photos across the five boroughs of New York.  

Reddy the Cat. New-York Historical Society
William D. Hassler
Reddy. New-York Historical Society

The son of Ella Davis and Dr. James P. Hassler, William Hassler was born in Cochranton, Pennsylvania on May 7, 1877. After graduating from the Meadville Commercial College in 1896, he became an assistant manager for the new Armour-Cudahy Meat Packing Company on West 14th Street in New York City (now Patrick Cudahy/Smithfield).

He and his wife Ethel Gray Magaw of Meadville, Pennsylvania, married in June 1904. They had one son, William Gray, who also stars in many of William’s photos.  

Peaches. January 22, 1918. New-York Historical Society
William Davis Hassler
Peaches. January 22, 1918. New-York Historical Society

William lived and worked out of small apartment (#44) at 150 Vermilyea Avenue, which he began renting in 1905. Many of the photographs in his collection document his personal life in the apartment and capture what life was like for people living in Inwood during the turn of the century.

Bounce in front of 150 Vermilyea Avenue. 
William Davis Hassler
Bounce in front of 150 Vermilyea Avenue.

Although he took more than 5,000 photographs during his career, very little has been written about William Hassler. He died of a sudden and mysterious illness on April 24, 1921, when he was only 42 years old.

According to a small article in the Daily News, William became ill and died in the 157th Street subway station after traveling on a southbound train. That same day, another 42-year-old man was found dead on a bench at the 180th Street subway station.

This photograph is titled 150 Vermilyea Avenue, 1911. The five-story apartment building is still standing, albeit, now it is surrounded by many other apartment buildings. The Hasslers used to have a garden on this property, which is captured in some of William’s photos.
West 207th Street between Vermilyea Avenue and Broadway,
West 207th Street between Vermilyea Avenue and Broadway. Do you see the two dogs?

The New-York Historical Society has a large collection of William’s photographs (more than 5,000), including those featuring his family members and pets. This one below is one of my favorites.

William's sister, Harriet E. Hassler and his son William with Reddy the cat.
William Davis Hassler
William’s sister, Harriet E. Hassler, and his son, William, with Reddy.

Here are some other favorites, including a creepy Halloween photo I came across on Twitter last October (at that time, the photo was a mystery to me, as I did not know the photographer was William Davis Hassler). Kind of eerie that I came across this photo again exactly one year later–I wasn’t looking for it.

From the captions on the photos, it appears is if Reddy, at least, got to travel quite a bit. Some of the photos of Reddy say they were taken in Astoria, Queens, and I also found one possibly taken at the Hassler home in Pennsylvania.

As you can see in the photos, the two cats and dog received a lot of love and attention from the members and friends of the Hassler family.

James Welty, Walter Welty, Belle Hassler Welty, Ethel Gray Magaw Hassler, William Gray Hassler, Reddy the cat, and unidentified others seated in an unidentified sitting room eating cake and ice cream, undated.
William Davis Hassler
James Welty, Walter Welty, Belle Hassler Welty, Ethel Gray Magaw Hassler, William Gray Hassler, Reddy, and some other unidentified people eating cake and ice cream, undated.
William Gray and Reddy sharing a bowl of cereal, 1912. 
William Davis Hassler
William Gray and Reddy sharing a bowl of cereal, 1912.
Unidentified man and Reddy in a tree, possibly taken in Pennsylvania.
Unidentified man and Reddy in a tree, possibly taken in Pennsylvania.
Peaches with two other unidentified cats, August 1916.
Peaches with two other unidentified cats, August 1916.
Reddy the cat and two unidentified guinea pigs, Astoria, Queens, July 1910.
William Davis Hassler
Reddy and some guinea pig friends, Astoria, July 1910.
Unidentified group of people in Halloween costumes with an unidentified cat at the Hassler's apartment on October 31, 1916. Photographed for Mrs. Reiser.
Unidentified group of people in creepy Halloween masks with an unidentified cat at the Hassler’s apartment on October 31, 1916. I wonder if these are the same people in the photo of people eating ice cream above? What do you think?
William Gray with Bounce on the Harlem River, 1910.
William Gray with Bounce on the Harlem River, 1910.
Ethel Gray Magaw Hassler, William Gray Hassler (little boy), Harriet E. Hassler and Reddy (cat) in the dining area of 150 Vermilyea Avenue, Apartment 44
Ethel Hassler, William Gray Hassler, Harriet E. Hassler, and Reddy in the dining area of 150 Vermilyea Avenue, Apartment 44.
Hassler friends and relatives at dinner in 150 Vermilyea Avenue, Apartment 44, New York City: Mr. and Mrs. Lee, Gray, Hedda, William Gray Hassler, Harriet E. Hassler, Ethel Gray Magaw Hassler and Reddy (cat), undated.
Hassler friends and relatives at dinner: Mr. and Mrs. Lee, Gray, Hedda, William Gray Hassler, Harriet E. Hassler, Ethel Gray Magaw Hassler and Reddy at the head of the table.
Here is 150 Vermilyea Avenue today. When Google Streets captured this, there was a panda bear in the tree...
Here is 150 Vermilyea Avenue today. When Google Streets captured this, there was a panda bear in the tree…
  1. I came here expecting staged pet photos (which are still enjoyable), but these are so surprising. They could have been taken today, just little photos of family members hanging out with pets, in such informal, relaxed, happy-feeling circumstances. They remind us that the past wasn’t really so different from today, when it comes to important things anyway. Thanks so much for sharing these.

    • The Hatching Cat says:

      I love how his photos let you see how ordinary people lived back then, not just the wealthy who could afford to hire a photographer for portraits. And I also love how Reddy looks so calm and cool in all the pictures!

  2. I wanted to come back and make another comment that’s been going through my mind…the love and happiness in these photos make his death even more tragic. How sad for his family for him to be gone so suddenly and in such a strange way.